Leading Pharmaceutical Innovation : How to Win the Life Science Race (9783030097820)

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Product details

• Format Paperback | 179 pages
• Dimensions 155 x 235 x 10.67mm | 308g
• Publication date 12 Jan 2019
• Publisher Springer Nature Switzerland AG
• Publication City/Country Cham, Switzerland
• Language English
• Edition Revised
• Edition Statement Softcover reprint of the original 3rd ed. 2018
• Illustrations note 3 Tables, color; 3 Illustrations, color; 38 Illustrations, black and white; XV, 179 p. 41 illus., 3 illus. in color.
• ISBN10 303009782X
• ISBN13 9783030097820

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